GESTALT getty images!
Art directors, graphic designers and advertising executives are always on call for big ideas – an expectation that can occasionally push the boundary of sanity. Starting today and continuing through November 3, Getty Images, is offering creatives a coffee break escape with an interactive online game called “Gestalt”, found at gettyimages.com/rfzone. While the mental benefits are considerable, the game offers more tangible rewards as well.
Patterned after Rorschach inkblot therapy designed to reveal deeper meanings, Gestalt engages players in a quick and entertaining game that refreshes their inspiration. After each “therapy session”, players are entered into a daily drawing to win $1,000 as well as a drawing at the end of the promotion to win one of six exciting fantasy experiences
Think like a genius
"Even if you're not a genius, you can use the same strategies as Aristotle and Einstein to harness the power of your creative mind and better manage your future."
The following eight strategies encourage you to think productively, rather than reproductively, in order to arrive at solutions to problems. "These strategies are common to the thinking styles of creative geniuses in science, art, and industry throughout history."
1. Look at problems in many different ways, and find new perspectives that no one else has taken (or no one else has publicized!)
Leonardo da Vinci believed that, to gain knowledge about the form of a problem, you begin by learning how to restructure it in many different ways. He felt that the first way he looked at a problem was too biased. Often, the problem itself is reconstructed and becomes a new one.
When Einstein thought through a problem, he always found it necessary to formulate his subject in as many different ways as possible, including using diagrams. He visualized solutions, and believed that words and numbers as such did not play a significant role in his thinking process.
3. Produce! A distinguishing characteristic of genius is productivity.
Thomas Edison held 1,093 patents. He guaranteed productivity by giving himself and his assistants idea quotas. In a study of 2,036 scientists throughout history, Dean Keith Simonton of the University of California at Davis found that the most respected scientists produced not only great works, but also many "bad" ones. They weren't afraid to fail, or to produce mediocre in order to arrive at excellence.
4. Make novel combinations. Combine, and recombine, ideas, images, and thoughts into different combinations no matter how incongruent or unusual.
The laws of heredity on which the modern science of genetics is based came from the Austrian monk Grego Mendel, who combined mathematics and biology to create a new science.
5. Form relationships; make connections between dissimilar subjects.
Da Vinci forced a relationship between the sound of a bell and a stone hitting water. This enabled him to make the connection that sound travels in waves. Samuel Morse invented relay stations for telegraphic signals when observing relay stations for horses.
6. Think in opposites.
Physicist Niels Bohr believed, that if you held opposites together, then you suspend your thought, and your mind moves to a new level. His ability to imagine light as both a particle and a wave led to his conception of the principle of complementarity. Suspending thought (logic) may allow your mind to create a new form.
7. Think metaphorically.
Aristotle considered metaphor a sign of genius, and believed that the individual who had the capacity to perceive resemblances between two separate areas of existence and link them together was a person of special gifts.
8. Prepare yourself for chance.
Whenever we attempt to do something and fail, we end up doing something else. That is the first principle of creative accident. Failure can be productive only if we do not focus on it as an unproductive result. Instead: analyze the process, its components, and how you can change them, to arrive at other results. Do not ask the question "Why have I failed?", but rather "What have I done?"
Fine Line Revealed Between Creativity and Insanity
History suggests that the line between creativity and madness is a fine one, but a small group of people known as schizotypes are able to walk it with few problems and even benefit from it. A new study confirms that their enhanced creativity may come from using more of the right side of the brain than the rest of us.In the spectrum between normal and insane, schizotypes generally fall somewhere in the middle. While they do not suffer many of the symptoms affecting schizophrenics, including paranoia, hallucinations and incoherent thoughts, schizotypes often exhibit their own eccentricities."They may dress or carry themselves in a strange way," says Bradley Folley, a graduate student in clinical psychology at Vanderbilt University in Tennessee and the lead author of the study. "They're not abnormal, they live normal lives but they often have idiosyncratic ways of thinking. Certain things may have special meaning for them or they may be more spiritually attuned." Problem solving The link between creativity and psychosis has largely been based on anecdotal evidence and correlation studies. The Vanderbilt study is the first to investigate the creative process experimentally using brain-imaging techniques.The researchers defined creativity as the ability to generate something new and useful from existing products or ideas. "Creativity at its base is associative," Folley told LiveScience. "It's taking things that you might see and pass by everyday and using them in a novel way to solve a new problem."The researchers conducted two experiments to compare the creative thinking processes of schizotypes, schizophrenics and normal control subjects.In the first experiment, subjects were shown a variety of household objects and asked to come up with new functions for them.For example, all three groups would be asked to come up with possible uses for a needle and thread. While the normal and schizophrenic controls came up with pretty typical responses like sewing or stitching, one schizotype said that if a person was poor but wanted to get engaged, he could use the thread to make a ring and use the needle to write "I Love You," in the sand.Picture this In the second experiment, the three groups were again asked to come up with creative uses for everyday objects, but this time their brains were monitored using a brain-imaging technique called near-infrared optical spectroscopy. The scans showed that both sides of the brain in all three groups were active when making novel associations. However, in the brains of schizotypes, the activation of the right hemisphere was much higher compared to brains of the control subjects. Folley speculates that what may be happening is that schizotypes may either have more access to the right hemisphere than the average population or there may be more efficient communication between the two hemispheres.The finding is detailed online in the journal Schizophrenia Research.Source: http://www.livescience.com/humanbiology/050907_schizotype_creative.html
World peace day
Issued in public interest by Malayala Manorama on International Day of Peace.
Does your Brain, Lips, Heart asks you Aquabona?
Well this might be a little older, but i liked it very much.
Google Guys on the Feb issue of TIME magazine.